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	<title>R. Justin Shepherd &#124; IN 3RDS &#187; sudden change of plans</title>
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		<title>Altered identity, again</title>
		<link>http://in3rds.com/blog/2009/06/altered-identity-again/</link>
		<comments>http://in3rds.com/blog/2009/06/altered-identity-again/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 21:09:57 +0000</pubDate>
		<dc:creator>R. Justin</dc:creator>
				<category><![CDATA[life]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[sudden change of plans]]></category>

		<guid isPermaLink="false">http://in3rds.com/?p=822</guid>
		<description><![CDATA[My story, while not as cool as Obama&#8217;s or Sotomayor&#8217;s — or even Bill O&#8217;Reilly&#8217;s! — is sort of interesting, particularly after I got to college. I decided to study journalism, but by the time I got to the college paper, the only spot left was on the copy desk. I didn&#8217;t even know what [...]]]></description>
			<content:encoded><![CDATA[<p>My story, while not as cool as Obama&#8217;s or Sotomayor&#8217;s — or even Bill O&#8217;Reilly&#8217;s! — is sort of interesting, particularly after I got to college. I decided to study journalism, but by the time I got to the college paper, the only spot left was on the copy desk.</p>
<div id="attachment_823" class="wp-caption alignleft" style="width: 310px"><a href="http://in3rds.com/wp-content/uploads/2009/06/picture-2.png"><img class="size-medium wp-image-823" style="border: 2px solid black; margin-right: 10px;" title="E+F: The Digs" src="http://in3rds.com/wp-content/uploads/2009/06/picture-2-300x199.png" alt="picture-2" width="300" height="199" /></a><p class="wp-caption-text">A glimpse at the interior of my new career... the old newsroom has no windows! But I&#39;m getting ahead of myself...</p></div>
<p>I didn&#8217;t even know what a copy editor did, but soon I was in charge of the thing, overseeing a revolving staff of 0-2 people in the proofreading of stories. I did a stint as opinion editor, where I really crafted my writing style, but soon took a part-time job at the town&#8217;s actual newspaper, the Bowling Green Daily News.</p>
<p>A few months later, part-time became full-time; a few months after that, I got promoted to weekend editor: basically, the guy who runs the show when no one else wants to because they have lives outside the office. Here I added to my knowledge, learning page design and news judgment and some management skills.</p>
<p>A couple years later, burnt out from all that jazz, I bought a coffeeshop. (Note, I had not — and still <em>have not</em> — returned to college). Which I still have, and which is cool, but it doesn&#8217;t quite &#8220;pay the bills&#8221; for a married dad of two kiddos, one of whom is special-needs. So I headed back to the newspaper, got my old job back, and kept the coffeeshop&#8230; thus making me a &#8220;beancounting journalist,&#8221; to paraphrase my friend Nathan&#8217;s astute observation, which links back to a Kurt Vonnegut quote.</p>
<p>Well, late last night the beancounting journalist made yet another stark departure: I accepted an offer to become the Creative Director of <a href="http://earnhartandfriends.com" target="_blank">Earnhart+Friends</a>, a boutique (read: small but good) marketing firm based here in Bowling Green.</p>
<p>It&#8217;s truly a blessing, for a number of reasons. The schedule is more flexible (this helps my family and my business), the job is more creative and less cyclical (new projects every day, few if any &#8220;rules&#8221; that have to be followed), and — let&#8217;s face it — journalism isn&#8217;t the field anyone wants to find him/herself stuck in these days. (It&#8217;s not a terrible gig, but an escape plan is a must.) A close friend of mine is the Art Director, which means he and I will essentially be the firm&#8217;s top-tier tag team (underneath the owner, of course). And to find a job like this in a town like this is a dream come true&#8230; I am certain it is the only one of its kind in a 90-mile radius, at least.</p>
<p>In the previous few months I&#8217;ve taken part in writing TV scripts, rebranding a widely available retail milk, conceptualizing a new restaurant, crafting a new direction for the company itself — and all freelance, while keeping the other flaming clubs of my life going up and down in this juggling routine. Come July, however, my days as a muckraker are over — at least for now. What the future holds, I can&#8217;t tell. But the present is looking pretty good.</p>
<p>Oh! And the millions of you reading this will be glad to know that I&#8217;ll probably be able to get a bit more blogging done too.</p>
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